The Importance of website speed

How fast your website loads is a critical piece of the SEO puzzle. And foremost, how quickly it loads on a phone.

Google pays plenty of attention to site speed in its ranking algorithm. Exactly how much is undetermined, as they will never tell us. But rest assured its significant.

The first and most important step is to check how fast your website loads, and the best tool for this is https://pagespeed.web.dev/, which is a google product. You can check your home page or any sub page by simply entering the correct URL. After a period of 30 seconds or so the results will appear, and there are 2 tabs- mobile and desktop/laptop.

Flicking between these tabs will provide a wealth of information- site speed but also other crucial SEO factors. And Google will also provide numerous recommendations to improve the scores of each factor. Following these guidelines is a vital part of search engine optimization strategy.

Here is what it looks like on pagespeed.web.dev when i tested bigorangeplanet.com