marketing with ai

AI Can Make More Marketing. It Can’t Make It Matter.

AI has made professional presentation cheap, convincing and…


Editorial illustration contrasting an artificial professional façade with real work and evidence behind it.

The Problem With AI: Bullshit Has Never Looked This Good

AI has made professional presentation cheap, convincing and…


abstract ai landscape image

How to Make Your AI Better at Writing Like You Than You Are

The secret to getting AI to write like you isn't a perfect…


Red and black robot emerging from a smartphone against a futuristic background.

AI Is Moving From Answers to Actions. What Happens Next?

AI is moving from answering questions to taking action.…


AI phishing attacks that impersonate people you know

The New Phishing Attack Doesn’t Look Like Spam — It Looks Like Someone You Know

Phishing isn't always an obvious scam anymore. We recently…


How to Make Your Business Easier for AI to Understand

How to Make Your Business Easier for AI to Understand

Learn how to make your business easier for AI search…


thinking with ai

The Difference Between Asking AI a Question and Thinking With AI

Asking AI for an answer is only one way to use it. The more…


understand the future by working with it

AI Is Only as Good as the Person Who Knows When It’s Wrong

The most dangerous AI answer isn't the obviously wrong one.…


I Stopped Prompting AI. I Started Working With It

After working with ChatGPT for a long time, I stopped…


AI industry leaders discussing calls to slow down artificial intelligence development

Why Are the People Building AI Suddenly Asking Us to Slow It Down?

Some of the people building the world’s most powerful AI…


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