How to Make Your Business Easier for AI to Understand

Learn how to make your business easier for AI search systems to understand through clearer services, stronger context,…


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Your Ecommerce Storefront Is More Than a Website

An ecommerce storefront is more than an online product catalog. Good design helps customers find what they need,…


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How to Get Your Business Into AI Search Results

Learn how to make your business easier for Google, ChatGPT and other AI search systems to understand, discover and…


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What If Google Understands Your Business Better Than Your Customers Do?

Google is getting better at understanding businesses. But that raises a more interesting question: do your customers…


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The Difference Between Asking AI a Question and Thinking With AI

Asking AI for an answer is only one way to use it. The more interesting possibility is using the conversation itself to…


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AI Is Only as Good as the Person Who Knows When It’s Wrong

The most dangerous AI answer isn't the obviously wrong one. It's the plausible answer that sounds right. That makes…


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From Technology Hype to Measurable Results: How to Evaluate New Digital Tools

There is no shortage of technology promising to make a business faster, smarter, more efficient, or more profitable.…


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I Stopped Prompting AI. I Started Working With It

After working with ChatGPT for a long time, I stopped thinking about AI as something I prompt for answers and started…


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The $200 Logo Job That Wanted a Full Legal Department

A $200 logo project arrived with luxury-brand requirements, an NDA, corporate verification and enough legal paperwork…


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Why Better AI Tools Don’t Automatically Produce Better Results

AI tools are becoming extraordinarily capable, but better technology doesn't automatically produce better work. The…


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