Denver Web Design Company | Big Orange Planet

Website costs depend on what you actually need the website to accomplish. A small business website, a larger custom WordPress site, an ecommerce website, and a site built around a more involved SEO or content strategy can all have very different requirements. We don’t believe in forcing every project into the same package or giving you a meaningless number before we understand the scope. After discussing your goals, content, functionality, design, and any technical or SEO requirements, we’ll provide a clear proposal outlining the work and the investment involved. In most cases, we work from a fixed project bid so you know what you’re committing to before the project begins.

There is certainly an artistic side to web design, but a successful website has to do more than look good. Good design combines creativity with structure, usability, communication, technology, and an understanding of how people actually interact with a website. Color, typography, imagery, animation, spacing, and visual hierarchy all shape the experience, but they should support a purpose rather than simply decorate a page. At Big Orange Planet, we believe the best web design sits somewhere between art and engineering. It should capture attention, communicate clearly, build trust, guide visitors, and ultimately help the business accomplish what the website was built to do.

A website should be built around what you need it to accomplish, not simply around how you want it to look. We start by understanding your business, your audience, your competition, the services or products you want to promote, and how people are likely to find you. From there, we consider messaging, site structure, SEO, user experience, calls to action, content, and conversion throughout the project. The goal is to create a website that supports your broader marketing efforts rather than operating as a separate piece of the puzzle. Whether you need more visibility in Google, stronger local presence, better lead generation, or a clearer way to communicate what you do, the website should have a purpose behind every major decision.

Your website is often one of the first places people encounter your business, so the way it looks, works, and communicates can have a direct effect on how they perceive you. Good web design makes it easier for visitors to understand what you do, find the information they need, trust your business, and take the next step. It can also affect search visibility, usability, page performance, accessibility, and conversion rates. Poor design can create friction and cause people to leave before they ever become customers. We look at web design as part of the business itself—not simply as something that sits on the internet—and build websites to support visibility, credibility, communication, and growth

Absolutely. Templates can be a practical solution for some businesses, but they aren’t the only way to build a website. Big Orange Planet has been creating custom websites for more than 20 years, including custom WordPress development and websites built around the specific needs of the business. Custom development gives us more control over the design, functionality, structure, user experience, performance, and future growth of the site. That doesn’t mean every project needs to be built completely from scratch, either. We can recommend the approach that makes the most sense for your goals, budget, timeline, and requirements. The important thing is building the right website—not simply choosing the most expensive way to build one

In addition the Stempora organization, which we’re a part of, runs its own template marketplace. Our elite programming team provide the heavy lifting needed to generate the high quality code frameworks necessary for complex sets of requirements.

Because “a website” can mean very different things depending on who is building it and what they’re actually proposing. One developer may be customizing a template, another may be building a custom WordPress site, while another may be creating a completely custom solution from the ground up. The differences can also come from the amount of strategy, design, content, SEO, functionality, testing, project management, and ongoing support included in the proposal. Two quotes may look like they’re for the same website when the actual scope is very different.

That’s why we believe it’s important to understand what you’re getting before comparing the numbers. A lower price isn’t necessarily a better value, and a higher price doesn’t automatically mean a better website. The right comparison is the work being proposed, what it needs to accomplish, and whether the investment makes sense for your business.

We work with a wide range of businesses, from small local companies and professional service firms to larger organizations with more complex website and marketing needs. Our clients have included businesses in construction, real estate, professional services, manufacturing, healthcare, tourism, technology, retail, and other industries. What matters most isn’t fitting a business into a particular industry category; it’s understanding what the company does, who it needs to reach, and what the website needs to accomplish.

Some clients need a straightforward business website, while others need custom functionality, ecommerce, stronger SEO, branding, or a more sophisticated digital presence. We tailor the approach to the business rather than forcing every client into the same website package

We are flexible always to build anything needed, our only, yet fundamental, requirement is that whatever the task may be, it has to match our quality standards. A professional and appealing website presence is a must for best impressions and conversions..

Each project is of course unique- but what makes the difference is many years of experience. Our mission is, and has been for almost 20 years,to build the very best websites we are capable of, regardless of the type of website.

Website structure plays an important role in how search engines understand your business, your content, and the relationships between your pages. A well-organized website makes it easier for visitors to find what they need and helps search engines discover, crawl, and understand the most important pages on your site. Navigation, page hierarchy, URLs, internal linking, content organization, and the relationship between service pages and supporting content all contribute to that structure.

We build websites with these considerations in mind from the beginning rather than treating SEO as something that gets added after the design is finished. A strong structure gives your content a clearer foundation for search visibility and makes it easier to expand the site as your business grows.

It depends on the project and what we’re trying to accomplish. For logo design and branding, presenting several distinct creative directions can be useful because it allows us to explore different approaches to the identity before refining the strongest one. Website design is a little different. Rather than creating several completely separate websites, we typically develop a design direction based on your goals, brand, audience, content, and functionality, then refine it through the design process.

We want the options we present to be meaningful rather than creating variations simply to give you more things to choose from. The goal is to arrive at a design that fits the business, communicates clearly, and works effectively—not to overwhelm you with endless alternatives

Good web design is about much more than making a website look attractive. A good website communicates clearly, makes information easy to find, works well on different devices, loads efficiently, builds trust, and gives visitors a logical path toward taking action. It also needs to support the business behind it, whether that means generating leads, selling products, providing information, building a brand, or helping people find a local business.

Design, content, structure, usability, accessibility, performance, and SEO all have a role to play. At Big Orange Planet, we believe the best websites bring those pieces together so the design serves a purpose and the website actually works for the business.

Once your project is completed and the agreed-upon work has been paid for, your website belongs to you. We believe you should have control of the website your business has invested in, including the content, design, and website files associated with the project. We don’t believe in holding a client’s website hostage or making it unnecessarily difficult to move forward if their needs change.

We can continue to provide hosting, maintenance, updates, SEO, and other services after launch, but those ongoing services are separate from your ownership of the website. Our goal is to build something that works for your business and gives you the flexibility to decide how you want to manage it going forward.

We’ve been designing and developing websites for more than 20 years, and we’ve seen the web change from simple brochure websites to the increasingly complex world of Google, SEO, mobile, social media, and AI-driven search. That experience matters because building a website isn’t simply about knowing how to make a page look good. It’s about understanding how design, technology, content, search, branding, usability, and business goals fit together.

We’re based in Denver and work with businesses throughout Colorado and beyond, providing web design, development, SEO, logo design, and branding under one roof. We don’t believe in forcing every business into the same solution. We listen, figure out what the website actually needs to accomplish, and build accordingly.

Yes, AI can design and even build a website, and the technology is improving quickly. The bigger question is whether the result is the right website for your business. AI can generate layouts, write content, create images, produce code, and help automate parts of the development process, but it doesn’t automatically understand your customers, your competitive position, your brand, or what your website needs to accomplish. We use technology where it makes sense, but good web design still requires strategy, judgment, experience, and a human understanding of the business behind the website. We’ve explored this question in more depth in Can AI Build My Website? Yes. But That’s Still the Wrong Question.

It can be either you or us, depending on the project and the type of imagery needed. If you already have professional photography, product images, team photos, or other brand assets, we’ll work with those and make sure they’re used effectively throughout the website.

When additional imagery is needed, we can help source appropriate stock photography, recommend image direction, or discuss other options depending on the project. The important thing is that the images support the business and the message rather than simply filling empty space. We also consider image quality, sizing, performance, and appropriate image alt text as part of building the site.

Google Sites can be perfectly adequate for a simple project, internal resource, basic information site, or situation where cost and simplicity are the primary considerations. But a business website often needs considerably more control over design, branding, content structure, SEO, functionality, analytics, integrations, performance, and future growth. A custom website gives you that flexibility and allows the site to be built around the needs of the business rather than around the limitations of a basic website platform.

The right choice ultimately depends on what you need the website to accomplish. We don’t believe every business needs the most complicated website possible; we believe it needs the right website for its goals.

There isn’t a useful one-size-fits-all answer because the amount of work can vary dramatically from one website to another. A relatively simple business website may require far less time than a large custom WordPress site with extensive content, ecommerce, integrations, custom functionality, or a more involved SEO strategy. Design and development are only part of the process; content preparation, revisions, testing, responsive optimization, SEO, project management, and launch preparation can all add time.

Rather than selling you a predetermined number of hours, we look at what the project actually requires and develop a scope around those requirements. That gives you a much better understanding of what you’re paying for and what the finished website is expected to accomplish.

Yes. Most of the websites we build give the business owner the ability to make routine content changes after the site launches. With WordPress, for example, you can update text, images, pages, posts, and other content without needing to call a developer every time something changes.

We can also provide ongoing support when you would rather have us handle updates or when a change requires development work. The goal is to give you an appropriate level of control without leaving you on your own with a complicated website. We can discuss how much access and support makes sense for your business during the project.

Yes. We can provide website hosting and ongoing maintenance for businesses that want us to manage the technical side of their website after launch. Depending on the needs of the site, ongoing support can include WordPress updates, plugin and software maintenance, backups, security, performance monitoring, content changes, troubleshooting, and other technical work.

Hosting and maintenance aren’t required simply because we built your website, but many businesses prefer having someone familiar with the site available when something needs attention. We can provide the level of ongoing support that makes sense for your website and your business.

Yes. SEO should be considered while a website is being planned and built rather than treated as something that gets added after the design is finished. Site structure, navigation, URLs, page hierarchy, content organization, internal linking, mobile usability, performance, and other technical considerations can all affect how search engines understand and evaluate a website. We build with those fundamentals in mind and can also provide ongoing SEO services when a business needs a broader search strategy. A well-built website doesn’t guarantee rankings, but it gives your content and SEO efforts a much stronger foundation to build on.