The Importance of: "Google My Business" Configuration

“Google Business Profile” is a google provided tool that can literally change your business overnight.

Its free and it rocks. With the capacity to dynamically change your online search results in a very short period of time, it’s worth looking into. To set up is really simple, the nuances of ranking effectively for your chosen search terms, we’ll delve into a little later.

Any and all businesses that wish to appear in the type of result, will need to first establish and verify a business presence on google. This is not as difficult as one would think. Google wants your verifiable presence in its results.

First steps are setting up the basic profile- so details like business name, address, contact details, description, business categories, and so forth. A business logo is key for credibility, along with a solid cover banner image.

Verification methods vary- it is often by regular mail believe it or not. Aside from the verification back and forth, the actual setup time for a GMB profile is roughly an hour.

One needs to choose of course the correct business categories and sub categories. Images of the organization are always of prevalent importance. If you’re a bricks and mortar type operation, exterior shots are a big plus. And without doubt images and videos of your product(s) and/or service(s) become big assets once integrated into your profile.

Remembering that google is a non thinking engine (albeit a very large one, the biggest of them all), will guide your setup strategy. Google doesn’t know who you are, it needs you to tell it who you are, what you do, and why it matters.