The Role of Big Tech in the Evolution From SEO to AI Search
Machine learning and generative AI are changing how search…
How AI Is Changing the Way Businesses Create Digital Content
AI is transforming how businesses research, plan, write,…
AI Can Make More Marketing. It Can’t Make It Matter.
AI has made professional presentation cheap, convincing and…
The Problem With AI: Bullshit Has Never Looked This Good
AI has made professional presentation cheap, convincing and…
How to Make Your AI Better at Writing Like You Than You Are
The secret to getting AI to write like you isn't a perfect…
AI Is Moving From Answers to Actions. What Happens Next?
AI is moving from answering questions to taking action.…
The Difference Between Asking AI a Question and Thinking With AI
Asking AI for an answer is only one way to use it. The more…
AI Is Only as Good as the Person Who Knows When It’s Wrong
The most dangerous AI answer isn't the obviously wrong one.…
I Stopped Prompting AI. I Started Working With It
After working with ChatGPT for a long time, I stopped…
Why Are the People Building AI Suddenly Asking Us to Slow It Down?
Some of the people building the world’s most powerful AI…
