A brand begins with a logo– a visual communications synopsis. Our design team in Denver create stunning logo concepts from inception to delivery. To see the logo used in the image for this article click here.

When developing a logo there are numerous questions you need to ask.

Firstly who is the target audience? Logos can be for the community at large or for a more targeted specific group or groups. Pepsi will pretty much sell to anyone but Adobe does not aim their marketing sights on children for example.

The graphic design style used will be a function of who is destined to see the end product. The user demographic type(s) predicted will influence the design, as all brand designs are targeted to impact their viewers.

Another question to ask is what sort of emotions and feelings will the logo design seek to stir?
We would use a different style for reliability as opposed to excitement- the styling of say a law firm’s logo is inherently going to differ from one for an entertainment company. And likewise a food product will differ from an energy company, and so on.
Hipsters and corporate types want and expect different things as one can readily imagine. While this is a simplified example, the point holds true.

The primary question really is “what does your logo tell me about your brand, how does it make me feel, and most importantly does it make me eager to buy your product or service?” As designers we want to weave concepts like trust, confidence, easy recognition, and more.

The current state of the brand strategy will also need to be established. It may be that there is an existing overall color scheme in place which is not destined to change, and the logo will need to adopt from the existing color palette.

There may be a pre-existing logo that just requires reworking for a more modern look. Good creative agencies can sometimes accomplish this by adding three dimensional qualities to what came before, so viewers will still recognize the logo but will become at least unconsciously aware of the update.

An important point to remember is that a professional logo design is key if you are in business. Clip Art or something designed by your neighbor’s cousin comes with a high price over time, its better to hire a true professional. For more information and examples please visit our  logo portfolio page here.

branding logo