SEO (Search Engine Optimization) can be broken down into several types, each focusing on different aspects of optimizing a website to improve its visibility on search engines. The main types of SEO are:

  • On-Page SEO: Focuses on optimizing the content and structure of a website’s pages.Key elements include keyword optimization, meta tags (title, description), header tags (H1, H2), internal linking, image optimization (alt text), and ensuring good user experience (fast loading speed, mobile-friendliness). Also: Meta Description Optimization, Website Structure Optimization. Content Optimization, Google XML Sitemap Creation, Broken Link Check, Robots.txt Optimization, Local Search Website Optimization, Canonicalization (also known as standardization, normalization or deduplication, this is the process of selecting a single URL to represent a set of duplicate web pages).
  • Off-Page SEO: Refers to actions taken outside of the website to improve its ranking on search engines. Primarily focuses on building backlinks (links from other websites to your own), social signals, and brand mentions. The quality and quantity of backlinks are important ranking factors.

 

  • Technical SEO: Involves optimizing the technical aspects of a website to help search engines crawl, index, and rank it more effectively. Key elements include improving website speed, optimizing site architecture, ensuring proper URL structure, implementing XML sitemaps, and enhancing mobile compatibility.
  • Local SEO: Focuses on optimizing a website to appear in local search results, especially for businesses targeting a specific geographical location. Key components include optimizing Google My Business listing, local citations, NAP consistency (Name, Address, Phone number), and local reviews.
  • Organic SEO: Organic SEO (Search Engine Optimization) refers to the process of optimizing a website to rank higher in search engine results without using paid ads. It focuses on improving various aspects like content quality, keyword optimization, technical SEO, user experience, and backlinks. The goal is to increase a website’s visibility and drive more traffic through sustainable, long-term strategies that comply with search engine algorithms.
  • E-commerce SEO: Tailored for online stores, focusing on optimizing product pages, category pages, and the overall structure of the website to attract more organic traffic and increase conversions. Includes product descriptions, keyword-rich URLs, optimizing images, and improving the overall user experience for buyers.
  • Mobile SEO: Ensures a website is optimized for mobile users, as search engines like Google prioritize mobile-friendly sites. This includes responsive design, fast loading speeds, and a good user experience on mobile devices.
  • Voice Search SEO: Focuses on optimizing for voice-based queries, which are typically more conversational and longer than typed searches. Includes using natural language, long-tail keywords, and ensuring content answers specific questions directly.
  • Video SEO: Optimizing video content for search engines, especially YouTube (the second largest search engine). Key factors include optimizing titles, descriptions, and tags, using closed captions, creating engaging thumbnails, and ensuring good video quality.
  • Entity SEO: AI’s rise is shifting SEO from a keyword-centric model to an entity-first approach. This new approach emphasizes understanding concepts, relationships, context, and user intent, rather than simply matching text strings. Entity SEO outperforms keyword SEO by delivering more relevant and personalized results, improving search accuracy, enhancing rich search features, and better aligning with the needs of modern search technologies. For more info on Entity SEO, click here.

 

Each of these types of SEO has its own strategies and tools for improvement, and a comprehensive SEO strategy often involves a mix of several of them to achieve the best results. Contact us for a FREE SEO evaluation of your web site so we can build an SEO strategy customized for you! More info on Big Orange Planet pricing, click here.

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