ORIBI

Brand identity, logo design, animation, motion graphics & marketing collateral by our Creative Director, Sarah Lennon.

Oribi are Colorado-based advanced composite materials engineers, developing innovative manufacturing systems that automate the conversion of high-performance thermoplastics into precision-engineered composite components. Working at the intersection of engineering, automation, and advanced manufacturing, their technology helps unlock faster, more efficient production of complex composite parts.

Our role was to create a brand identity that reflected this level of technical innovation. We designed a distinctive, modern logo that communicates precision, movement, and advanced engineering while remaining simple, memorable, and instantly recognizable.

The project extended well beyond the logo itself. We developed a complete visual identity system, ensuring the artwork was production-ready across every application—from large-format exhibition banners and vehicle graphics to embroidered apparel, promotional merchandise, packaging, business stationery, and even the smallest product stickers. Every version was carefully prepared to maintain consistency, clarity, and impact at any size.

To further strengthen the brand, we created a bespoke animated logo used consistently at the beginning and end of Oribi's videos, presentations, and proposal documents. This motion branding gives every customer touchpoint a polished, memorable, and unmistakably professional finish.

We also designed and animated a custom infographic that clearly communicates Oribi's manufacturing capabilities and engineering process, transforming complex technical information into engaging visuals that are easy for customers, partners, and investors to understand.

"Everyone we've shown the logo to, both inside and outside the company, agrees that it's perfect."

**Steve Mead, CEO, Oribi